File Name: elaborate thill and bovee model of communication process .zip
Read this article to learn about Business Communication.
Read this article to learn about Business Communication. After reading this article you will learn about: 1. Business Communication—Definition and Meaning 2. Elements of Business Communication 3. Objectives 5. Steps 6.
Channels 7. Levels 9. Thus, communication signifies sharing of ideas in common. The dictionary meaning of communication is to convey or exchange information and share ideas. It is a process through which two or more persons transmit or exchange thoughts and ideas among themselves. According to W. Newman and C. Communication is the process of transmitting information and understanding from one person to another or from one unit to other unit with a view to getting the desired response from the receiver.
Through this process two or more persons exchange ideas and understanding among themselves to achieve the desired effect in the behaviour of another person.
Success of the leader and the enterprise depends upon adequacy of communication. It is the responsibility of the managers to establish and maintain the channels whereby they can convey their own thinking and policies to the subordinates, and can receive their reactions and an account of their problems.
It is a bridge of meaning. It involves a systematic and continuous process of telling, listening and understanding. First, there is something which is transmitted, such as facts, feelings, ideas, etc.
It implies that there must be a receiver if communication is to occur. Second, the definition emphasises the understanding element in the communication process. Sharing of understanding would be possible only when the person to whom the message is sent, understands in the same sense in which the sender of message wants him to understand.
So, communication involves something more than mere transmission of the message or transmission and physical receipt thereof. The correct interpretation and understanding of the message is important from the point of view of organisational efficiency. Effective communication, as such, might be the accurate transmission and receipt thereof, and its correct understanding. Bovee, J. Thill and B. However, communication is effective only when the message is understood and when it stimulates action or encourages the receiver to think in new ways.
Business Communication refers to the communication relating to business activity which means providing goods and services to the consumers with a view to earning profit. It is a process through which information, facts, ideas, orders, advices, decisions, etc. Thus, Communication relating to trade, law, Finance, administration, management, etc. The success of a business enterprise depends largely upon good communication. Effective communication wipes out the hindrances in achieving the target of a business enterprise.
Ineffective communication or communication failure may cause loss of money, time, energy, opportunity and even goodwill of a business. In this age of globalisation every business enterprise, big or small, requires proper communication for its existence. The success of any business concern largely depends upon successful communication.
In this age of speed, complexity and competition, sending of information regarding the product to the ultimate consumer is very important. Unless they know about the product of the business enterprise, it is not possible for them to make contact and buy the product. Communication plays a vital role in this sphere.
This is the subject-matter which is transmitted or passed by the sender to the other party or group of persons. This might be opinion, order, suggestion, attitude, feeling, view, etc.
Information is transmitted through certain channels e. The media is selected by the sender considering various factors. These are the words, actions and signs which are passed on by the sender while communicating with the receiver. Without feedback communication is incomplete. Business Communication has certain features or characteristics which enable us to distinguish it from other communication.
Effective business communication deals with the practical aspect of the information explaining why, how, when and the like queries. It avoids impractical, imaginary, unnecessary or repetitive information to eliminate waste of time.
It conveys important information to the receiver. In general a business message contains facts and figures in place of overall idea.
Important date, place, time, etc. The language used in business communication should be simple, clear, brief and without ambiguity. Sometimes charts, photographs, diagrams, etc. A business communication must have a specific objective and must be planned properly so that the objective can be achieved.
Business communication often plays a persuasive role. The basic characteristics mentioned above are related to the message or information of the communication.
Communication encompasses those activities by which the ideas, opinions and decisions of the managers are conveyed to the subordinates of different ranks. It also involves the exchange of facts, feelings, suggestions and responses between the superiors and subordinates. Communication, in this way, puts the people into action, guides and directs their activities, regulates and co-ordinates them for proper work performance.
A manager, thus, performs the management functions through communication and managerial positions become the communication centres to receive information from various sources for its transmission to relevant points. So, communication is a part and parcel of management function, and is, thus, an integral part of management process. That is why, Chester I. Communication does not only mean its downward movement from superior to the subordinates it implies both the transmission and reception.
So, when conveying any information, a manager should know its reactions and responses. Otherwise, managerial task of guiding and directing will be ineffective. A man should, thus, not only speak, inform and order, but should also be able to listen, answer and interpret.
Communication, therefore, involves two-way traffic from the managers to the employees and from the employees to the managers. It is not complete unless the message has been correctly understood by the receiver and its response becomes known to the sender. The basic purpose of business communication is to bring about understanding between individuals in the organisation. It is an important element for establishing human relationships.
A leader can lead and a manager can direct effectively by establishing perfect understanding with the subordinates, peers and superiors in the organisation. The greater the degree of understanding presents in the communication the more possibility that human action will proceed in the direction of accomplishing the goals.
The subject-matter of business communication covers a wide range and extends to all functions—purchases, production, sales, finance, recruitment, wages, dividends, market standing, innovation, productivity, etc. It also moves through all levels of management— upward, downward and sideways. Business communication is, thus, said to be a pervasive function. Communication is an ever-present activity and without it an organisation cannot exist. Communication is as necessary to an organisation as blood circulation in a living body.
Therefore, the managers should ensure that adequate and smooth communication flows in all directions. Breakdown of communication results in misunderstanding, creation of unfavorable attitudes, hostility and conflict. So, communication must be a continuous process and move up, down and sideways for active participation of all concerned.
A business communication is generally specific in nature. It means that a particular communication should deal with a single subject at a time. This is necessary for the effectiveness of communication. Multiplicity of subject in a communication has the possibility of creating confusion which is dangerous to sound management.
It must be specific with regard to the information intended to be conveyed or received. Sound communication is the result of competent management, not the cause of it. Business communication is a means to an end and acts as a tool in the hands of the managers. Successful handling of this tool depends upon the competence of the managers.
It is not an independent activity, rather an essential ingredient of managerial function. So, good communication does not produce good manager. But good manager is nearly always a good communicator. Misconception of management process often leads to poor communication.
Business communication is primarily internal. It is, thus, a part of administrative function and intended to apply to the members belonging to an organisation. Orders, instructions, suggestions and even public notice announcing the annual general meeting of a company are some of the examples of internal communication. Business communication may thus be internal and external. Business communication may be of different types—formal, informal, upward, downward, sidewise, written, oral, etc.
A communication cannot be complete unless and until feedback or response of the recipient is made.
The worked examples bring learning to life, and algorithmic practice allows students to apply the very concepts they are reading about. Combining resources that illuminate content with accessible self- assessment, MyLab with eText provides students with a complete digital learning experience—all in one place. Available via the MyLab Gradebook and fully mobile- ready, the Reporting Dashboard presents student performance data at the class, section, and program levels in an accessible, visual manner. Quizzes assess students' comprehension of the concepts covered in each video. Now included with MyLab with eText, Learning Catalytics enables you to generate classroom discussion, guide your lecture, and promote peer-to-peer learning with real-time analytics. As business communication continues to get rocked by waves of innovation—first digital media, then social media, now mobile communication, and watch out for the upcoming invasion of chatbots—the nature of communication is changing.
English Pages  Year This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach:.
Communication process consists of some interrelated steps or parts through which messages are sent form sender to receiver. The main components of communication process are sender, message, channel, receiver and feedback. In the following, some definitions of the communication process are quoted:.
Models of communication are conceptual models used to explain the human communication process. The first major model for communication was developed in by Claude Shannon and published with an introduction by Warren Weaver for Bell Laboratories. In , David Berlo expanded the linear transmission model with the sender-message-channel-receiver SMCR model of communication. Their goal was to ensure that telephone cables and radio waves worked at maximum efficiency.
Communication can best be summarized as the transmission of a message from a sender to a receiver in an understandable manner. The importance of effective communication is immeasurable in the world of business and in personal life. From a business perspective, effective communication is an absolute must, because it commonly accounts for the difference between success and failure or profit and loss. It has become clear that effective business communication is critical to the successful operation of modern enterprise. Every business person needs to understand the fundamentals of effective communication.
They are damned who touch the things of the Unmentionable Times. Cummings was very lame and leaning on a stick; but got up the steps and asked what the matter was. The man said: Mr. Gowing said nothing about expecting anyone.
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