advantages and disadvantages of e marketing pdf

Advantages and disadvantages of e marketing pdf

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Electronic Marketing

Advantages and Disadvantages

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1. A Larger Market

There's no doubt that the ability to sell online has made many businesses viable and profitable. Like all business models, eCommerce has its advantages and disadvantages. It's important to get a good handle on the pros and cons so you can be informed when making your strategic decisions:.

Electronic Marketing

Direct Advertising: Direct adverting helps an advertiser to create awareness about a product or brand. Recently every company can easily show their advertisements for products or services on different digital channels. If you can take a good marketing strategy, then you can perform well in the competitive marketing. Direct advertising is a good option for a marketing strategy. It can attract a large mass and develop your business.

Unlike TV or print advertising, it allows truly personalised marketing. Digital marketing also comes with a number of challenges you should be aware of. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales. Breadcrumb Home Guides Sales and marketing Digital marketing Advantages and disadvantages of digital marketing.

Advantages and Disadvantages

In any business organization, advertisement cost constitutes a major expense in the operations of the business organisation. However, Internet marketing has promised to significantly reduce the cost of advertisement. For example accumulating email addresses and sending newsletters through the Internet is relatively cheaper compared to traditional marketing strategies. Due to the popularity of the Internet in the modern world, almost all organizations have a website. Making good use of the website can significantly reduce the cost of advertisement.

The digital age of the internet and the World Wide Web has transformed and computerized everything. The traditional marketing concept, strategies, and processes have shifted into e-marketing. Marketing over the internet or e-marketing involves more advanced and sophisticated tools. They provide easy access to the analytics and data, so the marketers could align their marketing and business strategies along with it. Now the question is what is e-marketing? Is it good or bad?

However, in addition to such advantages there are many disadvantages of such type of marketing; the Electronic Marketing has deleted the privacy of the consumer, because all of his movements through the Internet have been divulged and under control, in addition to lack of exclusive security through the Internet. Accordingly, many losses equally occurred to the customer and the merchant due to such acts of hackers who reveal the information and credit cards details. In addition, the Electronic Marketing caused many merchants, agents and monopolists to be vanquished because it gave the chance for direct communications between the producer and the consumer without passing through them; as such, many of such merchants have been yielded away from the way of this new technology. The Electronic Marketing was able to cause an upset down in many concepts and standards of economic science that have existed for so many years. Doors are still open for every new in this assumption and endless world as there are no limits that can stop such human ambition. He has been working in this field for over 22 years. All rights reserved.


Advantages and Disadvantages of E-marketing · Less Risky · Cost Reduction by Automation · Fast Response · Easy Data Collection & Evaluation.


Welcome to Scribd!

The digital age of the internet and the World Wide Web has transformed and computerized everything. The traditional marketing concept, strategies, and processes have shifted into e-marketing. Marketing over the internet or e-marketing involves more advanced and sophisticated tools. They provide easy access to the analytics and data, so the marketers could align their marketing and business strategies along with it. Now the question is what is e-marketing?

1. A Larger Market

E-marketing is referred to those strategies and techniques which utilized online ways to reach target customers. There are millions of Internet users that daily access different websites using a variety of tools like computers, laptops, tablet and smart or android phone devices, and the number of internet users are increasing very rapidly. So every business seems to be jumping on the internet marketing bandwagon.

Хейл вскипел: - Послушайте меня, старина. Вы отпускаете меня и Сьюзан на вашем лифте, мы уезжаем, и через несколько часов я ее отпускаю. Стратмор понял, что ставки повышаются. Он впутал в это дело Сьюзан и должен ее вызволить. Голос его прозвучал, как всегда, твердо: - А как же мой план с Цифровой крепостью. Хейл засмеялся: - Можете пристраивать к ней черный ход - я слова не скажу.

Она ускорила шаги, чтобы побыстрее оказаться в кабинете шефа. К рабочему кабинету Стратмора, именуемому аквариумом из-за стеклянных стен, вела узкая лестница, поднимавшаяся по задней стене шифровалки.

3 comments

  • Polidoro L. 11.04.2021 at 06:32

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  • Candace T. 11.04.2021 at 07:22

    However, in addition to such advantages there are many disadvantages of such type of marketing, the Electronic Marketing has deleted the privacy of the.

    Reply
  • Seaghdha V. 15.04.2021 at 09:27

    Advantages of e-marketing · 1. Limitations of Internet Access: · 2. High Competition of Brands: · 3. Promotion Strategy Can Be Copied: · 4. Limited.

    Reply

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