File Name: project report on advertising and sales promotion .zip
I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I would also like to express my special gratitude and thanks to industry persons for giving me such attention and time.
I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I would also like to express my special gratitude and thanks to industry persons for giving me such attention and time. My thanks and appreciations also go to my colleague in developing the project and people who have willingly helped me out with their abilities. Advertising-meaning Advertising is one of the four methods of promotion, via, sales promotion, personal selling, public relations and advertising. Advertising is a non personal communication of a sales message.
Through a proper training and guide, a salesman can be a valuable medium between the marketer and the prospective customer. Sales promotion includes free samples, a premium on sale and dealer incentive, contests, fairs and exhibitions, public relations activities, etc. Download Share Share. Sales promotions have an important role in the marketing programs of retailers. Sales promotion strategies can be divided into three broad types. Gaining publicity through mass marketing strategiesand enhancing brand perception 4. Trade incentive could be price off, free goods and allowances.
Views 22 Downloads 1 File size KB. Sales Promotion Sales promotion consists of a diverse collection of incentive tolls, mostly short term, designed to stim. Marketing includes all those activities having to do with effecting changes in the ownership and possession of goods and services. It is that part of economics which deals with the creation of time, place and possession utilities and that phase of business activity through which human wants are satisfied, by the exchange of goods and services for some valuable consideration. Marketing is the process of discovering and translating consumer wants into product and service specifications and then in turn helping to make it possible for more and more of consumers to enjoy more and more of these products and services. Marketing consists of analyzing marketing opportunities, researching and selecting target markets, designing marketing strategies, planning marketing programs and organizing, implementing and controlling marketing effort. Page 1 A Study on Sales Promotion Companies have to identify long and short term marketing opportunities and research the selected market by measuring and forecasting attractiveness of the given market.
Sales promotion is one of the elements of the promotional mix. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests , coupons , freebies , loss leaders , point of purchase displays, premiums , prizes , product samples , and rebates. Sales promotions can be directed at either the customer , sales staff, or distribution channel members such as retailers. Sales promotions targeted at the consumer are called consumer sales promotions.
Project Report on Advertising Effectiveness.
Consumer-oriented promotions are part of a promotional pull strategy; they work along with advertising to encourage consumers to purchase a particular brand.Reply