raymond and vimal project work pdf

Raymond and vimal project work pdf

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Project on Brand Positioning of Vimal Suitings

Raymond Ltd

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Raymond mill designed by SBM for powder production line

Project on Brand Positioning of Vimal Suitings

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You can change your ad preferences anytime. Market research project on Raymond. Upcoming SlideShare. Like this document? Why not share! Embed Size px. Start on. Show related SlideShares at end. WordPress Shortcode. Unitedworld School Of Business Follow. Published in: Education. Full Name Comment goes here. Are you sure you want to Yes No. Shubham Patil. Pragati Nathani.

Show More. No Downloads. Views Total views. Actions Shares. No notes for slide. Market research project on Raymond 1. The company was launched in The founder was Mr. The products are made from premium Raymond fabrics. Raymond over the years has become synonymous for trust, quality and style. It has emerged as the undisputed market leader in the garment industry. The main objectives behind choosing this brand In this congested textile market, there are very few players who have really stood out.

The task of standing out although difficult is never impossible. Companies have done many different promotional strategies to draw an image in the minds of the Indian consumers and make their brands stand out from the others.

In this context, Raymond deserves a special mention, the way it portrays in the minds of the Indian consumers is really unique.

This is one of the main reasons why we chose to discuss about a brand like Raymond. Elegance, feel and the emotional appeal are the main features of this elite product. Raymond as we know has had a very successful reach among its viewers and this ad was quite a successful one. The soft background music, the various parts of life accompanied by smiling faces made this as quite a rage in the early part of the millennium.

Because of its popularity we thought that it should be easy asking the citizens of various age groups, and we were not wrong in assuming that. From the students to the businessmen to the professional businessmen, Raymond plays an integral part in their daily lives. This report considers consumer perceptions and 4.

We have tried to give our interpretation and understanding of the whole report and research. We, group 1 of section C are very thankful to our very beloved professor, Mrs.

Sayantani Roychowdury for giving us this opportunity to present the advertising successfulness of a brand like Raymond. There have been several advertisements that Raymond came up with in these few years.

And all these ads have always been liked by people all over the world. Others raised toasts to him. Even a touch of vulnerability. The dream guy with no shining armour. A man for the liberated Indian woman. The Complete Man. From Raymond. But how did it start? The advertisements were trying to connect with the aspirations of the youth then. In s the strategy was changed to connect with the common man of the country. But both these efforts did not give the desired result for the premium brand.

It was the advertisement that was created as a guide to well dressed man gave the spotty attention for Raymond. It can be said that the advertisements that were released between sparked the essence of The Complete Man. This is because the new generation men were soft, caring and sensible, while the ads portrayed men of angry young man era. The ads portrayed the man as more caring, family man and softer.

They sometimes appeared as caring father and sometimes as a caring husband in a Raymond suit. What made Raymond ads special? Even though the ads gives a feeling that it is for Upper middle class people, the ad succeeded in connecting with consumers across all economic social strata.

This is because the feelings and emotions of caring, family man and relation are same for all people. Sometimes images or a catchy music speak more than words. The soothing tune and absence of words have enabled them to connect to local TV consumers. Even old memorable bollywood songs are being used in the recent ads of Raymond.

They have tried to keep the communication same and freshness in every new ads. The latest ad that portrays the relationship of a son and mother has got the same freshness as the ad that pays tribute to the teacher by his former students in a marriage ceremony. We thought it will be relevant if we use primary data, which although a bit time consuming weighs higher on its genuineness.

Hence, we targeted primary sources like office goes, lawyers, students by asking them to fill up a short questionnaire.

In this very questionnaire there were various questions, a combination of both closed ended as well as open ended questions. The respondents were given the option of fill in the answers as per their own choice. We basically surveyed the respondents residing in various parts of Kolkata over a span of two weeks.

Although it was a bit time consuming, we were able to obtain relevant data based on which we could infer the data and analyse it. With the help of these data, we could also make various tests and calculations. Quality Style Attitude Elegance Any other 3 How would you rate the quality of product on a scale of 10?

Yes No 5 If yes, how often? Always Sometimes Rarely Never 6 Would you recommend this product to others? Many a times Rare Never 8 How well do you remember this advertisement? Don't remember at all Remember Company but not product or ad Remember company and product but not ad Remember ad 9 Do you like it? Yes No 10 If yes, what do you like most about the advertisement?

Please be specific. Active Attention getting Boring Cheerful Emotional Memorable 13 Are you ok with the way the advertisement portrays the brand? Yes No 16 Do you use Raymond? Yes No 17 Would you prefer any other brand other than Raymond? If yes, which one? We have surveyed around 30 people among which few were businessman, office goers, lawyer, students and housewives. We know for customers TV, Magazine and Newspaper are the major sources to know about any product and others option could be Internet, Word of mouth etc Hence, we surveyed people for knowing the source from which they came to know about Raymond.

A question was asked to the people of different age group on what comes to their mind when they hear the word Raymond. In other words their perception about Raymond was asked. It was seen that maximum number of people, within years of age, perceives that Raymond is elegant in nature, so they purchase it.

A huge number of people in this age group also purchase due to the stylish appearance of Raymond.

Raymond Ltd

The study was conducted during the period of my summer training held in the month of june-july, which is a part of our curriculum to get a degree of MBA, which I am pursuing at NRIBM,Ahmedabad under the prestigious University of Gujarat. The beginning of any journey is deciding where you want to go. The beginning of the life you want is deciding first as to what precisely you want in life. To derive full benefit out of your knowledge you must act, work hard and put in sustained effort, becoming wishes by experience in the process. The MBA program includes a position devoted to practical study where by each student is placed in a company during the summers affects completion of a semesters, the student is supposed to undertake a project with the company which allows an opportunity to select the theoretical knowledge taught to practical application besides giving them a feel of an actual workplace. The Reliance story would provide an effective learning experience to marketing students and marketing practitioners of India on the formulation and implementation of marketing strategies and marketing plans in the Indian environment.

Views 7 Downloads 0 File size 3MB. Introduction: - Shree Durga Plastics has been promoted by Mr. Akhilesh Kumar to set up Plastic Scra. Roger Adams Chemical S. Mathews Ave.

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Raymond mill designed by SBM for powder production line

Raymond Group is an Indian branded fabric and fashion retailer, [2] incorporated in It produces suiting fabric, with a capacity of producing 31 million meters of wool and wool-blended fabrics. All the brands are retailed through 'The Raymond Shop' TRS , with a network of over retail shops spread across India and overseas, in over cities. In , Raymonds announced its venture into real estate business under Raymond Realty.

The study was conducted during the period of my summer training held in the month of june-july, which is a part of our curriculum to get a degree of MBA, which I am pursuing at NRIBM,Ahmedabad under the prestigious University of Gujarat. The beginning of any journey is deciding where you want to go. The beginning of the life you want is deciding first as to what precisely you want in life. To derive full benefit out of your knowledge you must act, work hard and put in sustained effort, becoming wishes by experience in the process. The MBA program includes a position devoted to practical study where by each student is placed in a company during the summers affects completion of a semesters, the student is supposed to undertake a project with the company which allows an opportunity to select the theoretical knowledge taught to practical application besides giving them a feel of an actual workplace. The Reliance story would provide an effective learning experience to marketing students and marketing practitioners of India on the formulation and implementation of marketing strategies and marketing plans in the Indian environment.

Customers Receptiveness for the Brand Raymond MBA Project Report

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Log in Get Started. See Full Reader. TAGS: brand perception brand heshe brand raymonds particular brand brand portfolio brand commands brand images project report. Download for free Report this document. Embed Size px x x x x Riya Sharma, my project guide for her immense help and guidance.

Shanghai Clirik Machinery, 25 years on Raymond mill producing. You are alwyas warmly welcomed to contact or visit us. Our engineers will design the most suitable solution for your project. If you want to know the Raymond mill price,please leave you email and tel,We wlll send the raymond mill details and price. Raymond produces high-value pure-wool, wool-blended and premium polyester viscose worsted suiting in addition to half a million blankets and shawls. Raymond mill, or raymond grinder is a kind of grinding machine which is widely used to grind non-flammable and non-explosive materials like barite, calcite, potash feldspar, dolomite, gypsum, talcum, mica, marble, limestone, kaolin, clay, coal etc. The raw materials should beraymond mill pass design - populareducation,Patent US - Bowl mill for a coal pulverizer with an air mill for,Mar 9, ,an air mill with an outer wall disposed under the bowl-like grinding table,in particular to a new and useful design for the passage for primary air on,..

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